How to Hire an HVAC Specialist

Before hiring an HVAC company,ask about licensing,liability insurance and bonding.The cooling and heating system is one of the most complex systems that may be found in a home. It’s essential that the HVAC company you hire is well-trained to handle the inherent safety issues in heater– electricity,gas,oil– or cooling units that use toxic refrigerants like Freon.
A few decades ago,before home a/c,the job was simply known as “furnace repair,” and even ductwork was an afterthought since heat rose naturally and air flow was only marginally understood. Today,ventilation has become a technology of its own.
An HVAC contractor will play a crucial role in your house’s comfort,air quality and safety. Consider these steps when making your hiring decision.

HVAC Contractor Requirements

Many states that license HVAC contractors require that the applicant have a minimum amount of on-the-job or training experience– typically 2 to 5 years– working with HVAC systems.

That experience is critical since an HVAC contractor will need to have a competent understanding of how things like electrical wiring,refrigerant,combustion systems,and airflow through heating ducts all work together to add cooling or heating comfort to a home.

Not only is comfort important,but safety is critical– knowing the proper operation of home ventilation and exhaust systems when working with a furnace may be the key to stop death or injury from events like carbon monoxide gas poisoning,which can occur if an HVAC system is malfunctioning or improperly installed.

Checking LicensesMany states require HVAC contractors to become licensed and many state governments offer license look-up websites where you can check the status of a HVAC contractor’s license. Sometimes individual cities and municipalities have their own specific requirements for HVAC contractors,too.

Since cooling and heating work may also require repairing or installing plumbing to supply oil or gas to heating equipment,an HVAC contractor may also be required to hold a separate plumber’s license or have a licensed plumber on call. However,some jurisdictions license HVAC contractors specifically for this line of work. When getting an estimate,make sure to ask not only if a company is licensed,but also what kind of license it holds.

Questions to Ask

If your furnace has just died in sub-zero temperatures or your air conditioning system has gone kaput on a sweltering day,you’ll probably be glad to hire the first repairman who comes to your house that day. But,if you’re planning a major or costly upgrade to your home’s heating,a/c or duct,it’s worth the time to research and interview several companies before hiring one.

When interviewing candidates,don’t forget to ask about:

License,bond and insurance: Many states and municipalities mandate that cooling and heating contractors meet minimum education and on-the-job experience requirements,in addition to pass written exams so as to be licensed to operate in the heating and cooling industry.

In order to get approved for and continue to hold that license,HVAC companies frequently need to hold a minimum level of insurance and bonding. Any professional that works in your home should carry liability insurance to protect the homeowner in the case of accidental damage or injury.

References: A professional heating and a/c company should have a list of recent customers you can contact so as to verify that the company performed the operate in a timely manner and to the customer’s satisfaction. Itis very important to actually call those references to get relevant details about how their projects fared.

Estimates: Due to the high cost of repairing,replacing or installing new HVAC equipment,it’s important to access least three written estimates from three different companies.

The project’s cost is likely your most important consideration– and costs may vary widely from one company to the next – but it’s also very important to ensure that the project’s overall scope,details and completion dates are thoroughly documented.

Brands carried: When seeking estimates for new or replacement heating or cooling equipment be sure to ask prospective companies what specific manufacturers or equipment brands they carry. Unlike other home improvement contractors,HVAC companies often only carry a small selection of brands. If you’re doing your own price comparison research on new equipment,you may need to limit your hiring choices to companies that specialize in your equipment brand of choice.

Experience with your system: If your cooling or heating systems features cutting-edge energy-efficiency design,like a geothermal system,or counts on an old-school operating system,like steam-driven radiators,make certain the company you choose has relevant experience with your particular system.

Tax credits or rebates: Depending on the kind of home heating or cooling equipment you’re installing or upgrading,your project may get approved for federal or state tax credits or rebates. Be sure to ask about what incentives are available for your project and make certain the project is properly documented to meet federal,state or local incentive requirements.

Payment schedule: On a big job,especially when installing new equipment,you may need to make a deposit and make progress payments or planned payments to satisfy the bill. If you use a payment plan or look for financing through the HVAC company’s credit line,make certain you read all the fine print and know what you’ll be financially in charge of.

Service contracts: If you’re hiring a company for maintenance or having new equipment installed,enrolling in a service company’s service contract program may give you added assurance. Service contracts are just that,a contract that ensures your HVAC system is serviced regularly by the company.

While having your equipment professionally maintained regularly may extend the useful lifespan and improve its efficiency,as with any contract,make certain you know what you’re spending for.

Shopify Marketing Strategies for Increased Sales

There’s more to online marketing than Facebook and Google ads. If you truly want to maximize every potential marketing effort to increase both your product sales and brand awareness,there’s a long list of other approaches you can look into to market your Shopify store. You’ll be surprised to find out how these can be just as effective – if not even more so – when done properly.

Here are some of the ways you can draw more attention to your Shopify store:

Collaborate with popular influencers

Celebrities and bloggers have a huge following on most of their social media accounts,so partnering with them can be a great way to increase awareness towards your brand. Of course,the bigger the following,the bigger your marketing budget should be. But,this doesn’t mean you always have to work with those who have the numbers. There are so-called “micro-influencers” that you can work with to create a sponsored post about your products and services. You can get as creative as you can.

Produce SEO-driven pieces of content

Blogging is one important aspect of online marketing that you can never neglect. If you’ve undergone any sort of local or corporate SEO training you’ll understand how big of a role blogging has in terms of Google rankings. Small Shopify owners with a limited number of products usually only have a few pages that they could work on to potentially rank in Google. However,if you constantly post blogs and other types of high-quality content,you increase your chances of getting that free and organic search traffic.

Organize contests and giveaways

Who does not love freebies? These are among the easiest yet most effective ways to draw more attention to your business,especially if it’s through digital means. Contest and giveaway rules may include requiring participants to like the brand’s social media pages,tag a few friends to attract more attention,use an exclusive hashtag,or share and repost the giveaway post.

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Is Tiktok Marketing Appropriate for Your Business?

A number of businesses use various applications in order to reach not only their target customers but also to build future markets as well. Marketers need to fully utilize all available platforms and channels and use their basic SEO training to attract the required number of relevant customers. TikTok is one of those apps that is currently on the rise,so it’s only natural that marketers are looking for ways to promote their products and services effectively on this trending app.

Here are some of the ways marketers can use TikTok for the benefit of their businesses:

Hashtag Challenges

Inspired by Twitter,this activity relies heavily on user participation,allowing brands to spread their message in an organic manner. Because most of these hashtag challenge campaigns are non-sponsored,it attracts a wider range of audience,even those that tend to be skeptical towards overly blatant promotions. These types of challenges become even more successful when initiated by popular influencers because of their extensive reach.

In-feed Native Ad

Instagram stories are presented in full-screen mode,making them an ideal spot for advertisements. TikTok has the same feature called in-feed native ads which allow marketers to include not just website links but also order now buttons for quicker purchase on the actual ad. These make it easier for users to go directly to the page if they’re interested in the product or service. Because these ads are skippable,these won’t overwhelm the users.

User-Generated Content

Generation Z is all about the immersive experience. This is the primary reason why this demographic no longer sits at home to enjoy traditional broadcast TV. Netflix and other streaming sites thrive because users do not need to follow a certain schedule to watch their favorite shows. Marketers who want to tap this market should make them involved through user-generated content (UGC) that encourages them to create and not be passive.

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Increasing Your Instagram Engagement the Right Way

Instagram is one of the largest social media platforms across the web. As such,it’s one of the most ideal marketing platform online businesses can use. It’s great for building a huge,loyal following because it’s highly targeted and makes full use of visuals to connect to an audience. So,as a digital marketer that has acquired global and local SEO training,how can you capitalize on this platform to promote your brand? Here are some steps you should consider:

Post regularly,but not too much

Instagram’s algorithm focuses on recency. The newer the post,the more chances it will show up on your followers’ feeds. So,before posting a new content,consider how many of your followers are most likely online. Once you’ve figured out the right timing to post an update,your followers will see it,give it a “like,” and leave a comment. While it’s important to be consistent,make sure it’s not at an overwhelming amount. Prepare a content calendar so you can keep track of how often you post.

Make Full Use of Hashtags

Instagram has had a lot of changes since it was launched in 2010. But,one thing remains the same – hashtags are still important! By using the right and relevant hashtags,you’ll be able to connect to a newer,wider audience,which can mean more followers,more engagement,and more customers that will support your brand.

Engage With Your Followers – Literally!

If your followers leave a comment or a question on your post or send you a direct messsage,take the time to respond to them. It’s called a social media platform after all,so be social! Make your audience feel that they’re actually talking to real people and not just a brand. You’re reaching out to them through your posts,so when they respond,engage with them. This will reflect positively on your brand.

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